"Exclude from Fences quick-hide" for icon not working in Fences 2.10 (Win 8)

I just updated again to Fences 2 (2.10) from Fences Pro 1.10 and installed on the basis of the positive reply from a Stardock support rep at the end of the thread, "Has the "Exclude from Fences quick-hide" been fixed yet in Fences 2?"  However, I'm not finding the Exclude option in the Context Menu of apps.  Here's an example: http://i44.tinypic.com/zufbjl.jpg.  Win 8x64

 

Update: 

Only documents (pdf, xls, etc.), including new ones, show the Exclude fro...